Range Rover battles the Dragon

Bot Inc was asked to take on one hell of a campaign at the beginning of the year and provide PR  to help launch the new Range Rover Sport with Spark44 and Jaguar Land Rover. Following on from the ‘Pikes Peak,’ ‘Empty Quarter’ and ‘Inferno Downhill’ challenges; the latest of the Driven Challenges series witnessed the New Range Rover Sport become the first vehicle ever to tackle the 999 steps of Tianmen Mountain, China. The film was created by Martin Cox and John Sutcliffe at Spark44 and directed by Sam Brown and Tom Barbor-Might from Carnage.

The campaign went far and wide with over 2million YouTube views in the first week and featured in nationals Daily Mail, The Sun, Express, The Times as well as front page on the Business section of the Telegraph.

Be sure to have a watch, although not for the faint hearted!


Greg Jordan gets Bootlegged

Thank you SohoSoHo for this week’s brilliant “Sit Down With…” with our esteemed leader and Exec Producer Greg Jordan from Bootleg Films.  Find out about Greg’s magic beans, a brush with Blackcurrant Tango and being involved in the most complained about advertisement EVER.

Click on the link below for the full interview…


2017 Highlights from Arthur and Martha

Last year proved to be busy busy for the lovely folk at Arthur and Martha. So Bot Inc thought we’d share some of the highlights from the gang.

Earlier in the year, Arthur and Martha shot entirely on location in Bangkok, Thailand with Wally Pfister from Academy Films and the delectable David Beckham for AIA Insurance and BBDO Singapore. Well done to producers Spru and Amber for doing such an amazing job and behaving appropriately around Becks most of the time…(see below for evidence…!)

Back in September Phil Mccluney (aka Philius Fogg) travelled to many delightful parts of the UK for his own Mini adventure with the new MINICountryman. The brief was to invite adventurous guests to an exclusive getaway in collaboration with MINI, VisitEngland and VisitWales. The lucky winners were awarded a night in a MINI Countryman in Cheddar Gorge, Snowdonia and Durdle Door. Sadly our Phil was not included in the overnight package this time…

MINI also kept the team busy with director James Bryce from RSA Films working his car porn magic in the world’s fastest car launch for MINI 1499 GT in association with The Brooklyn Brothers.

Arthur and Martha also worked with Brokkr London on this lovely animated spot for Diversey working alongside Animation Director Drew Cope and our friends at Coffee and TV.

The new campaign for The Guide Dogs for the Blind Association (UK) and Proximity London launched the back end of last year. The poignant spot highlights just how the support of a guide dog really can change someone’s life. This is the second commercial directed by the ever so talented (and handsome) Morgan Hutchins for Guide Dogs. Rumour has it some of the gang dipped into the icy waters for the charity on New Year’s Day!

We also hear Arthur and Martha have some exciting projects in the pipeline for 2018! And we personally can’t wait to see more from them!


GOLDSTEIN release an album of feminist festive favourites “HYRRS NOT HYMNS”

They’re a clever bunch over at GOLDSTEIN HQ!

It’s fair to say that 2017 has been a some what challenging year for women. From sexual harassment to rampant body-shaming, workplace inequality to woeful political representation and with a Mr Trump leading the charge!

So this year as a festive treat, the gang decided to stick it to sexism and release a new album of feminist carols  “HYRRS – Festive Hymns Made Feminist” to raise money for Refuge, alongside our good creative friends Christopher Keatinge and Tom Houser at Grey London. The album can be found https://www.hyrrsnothymns.com  or can be purchased via iTunes, Google Play and Amazon.

The Progress Film Company campaign for The Samaritans

This time of year can be difficult for many. The Progress Film Companylaunched a very important campaign for the Samaritans, British Transport Police and Network Rail encouraging commuters to act if they think a fellow passenger may be at risk of suicide on the railways, highlighting how small talk has the power to save a life.

For every life lost on the railway, six are saved by the actions of those around them and the “Small Talk Saves Lives” campaign shows what the public can do to help #smalltalksaveslives

Kicking off the Festive Season with Machine Sound Launch Party!

Bot Inc threw a launch party with the fabulous guys at Final Cut to shout about the new sound studios Machine Sound . Thank you to everyone for coming and who sang and drank with such conviction! Have a nose at the photos below…

We love a good ol’ shindig here at Bot Inc so if anyone is wanting a bespoke event or launch party for 2018, we are more than happy to stick our party pants ON!



Enter the Machine!

Bot Inc has been working with the fabulous guys at Final Cut to assist with the launch of the brand spanking new sound studios Machine Sound .

Following on from the success of Final Cut Sound headed by award winning sound designers Patch Rowland and Alex Bingham, Machine offers two new sound studios in the edit house facilities on Margaret Street. The studios feature fully integrated recording, editing, mixing and video playback as well as a Dolby certified studio plus the company also has a studio in New York with top-notch sound designer T. Terressa Tate!

For the full story and interview with Little Black Book and the boys, click on the link below…





A Sit Down with Arthur and Martha…

The fabulous Sarah Browell and Natalie Hill from Arthur and Martha took a break from their busy schedules to chat to the team at Soho Soho about the changes in advertising, frozen lakes in Yukon and shooting with David Beckham. Click on the delightful image below for the full article. Thanking you kindly team SohoSoHo!

GOLDSTEIN wins this year’s Christmas Advert with Sky Cinema! (in our opinion anyway…)

If you didn’t know already, Christmas is literally round the corner. And with that comes a deluge of festive ads. The super team at GOLDSTEIN , WCRS and StrangeLove came together with this cracker for Sky Cinema celebrating one of our all time favourite films The Sound of Music. Hats off for this wonderful rendition of “Favourite Things” recorded with a 25-piece orchestra at Angel Studios. And special mention to director Ben Liam Jones! We blubbed.

Bot Inc gets Juicy!

‘Tis the season for shooting in foreign climes!

We’ve teamed up with the fantastic bunch at Juice Film in Cape Town, South Africa. Juice Film offer production services for TV commercials, documentaries, reality films, music videos, stills and other filmic genres. As well as South Africa, their services also extend into Africa, the Indian Ocean Islands and The Maldives. Plus you can’t get much better than the wonderful Martin Jacobson and Carmen Amos!