Range Rover battles the Dragon

Bot Inc was asked to take on one hell of a campaign at the beginning of the year and provide PR  to help launch the new Range Rover Sport with Spark44 and Jaguar Land Rover. Following on from the ‘Pikes Peak,’ ‘Empty Quarter’ and ‘Inferno Downhill’ challenges; the latest of the Driven Challenges series witnessed the New Range Rover Sport become the first vehicle ever to tackle the 999 steps of Tianmen Mountain, China. The film was created by Martin Cox and John Sutcliffe at Spark44 and directed by Sam Brown and Tom Barbor-Might from Carnage.

The campaign went far and wide with over 2million YouTube views in the first week and featured in nationals Daily Mail, The Sun, Express, The Times as well as front page on the Business section of the Telegraph.

Be sure to have a watch, although not for the faint hearted!


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