There are many interesting and engaging ways to generate PR within the industry. The clever thing is to incorporate a well thought idea into an PR opportunity and then plug like hell to get it out there! Not as easy as you’d think. Bot Inc has worked with a portfolio of clients on a variety of projects in the UK and beyond. Here’s some of PR/events we’ve worked on over the past few years…
Range Rover Sport “Dragon Challenge” Spark44
Bot Inc was asked to take on a beast of a campaign at the beginning of 2018 to provide PR to help launch the new Range Rover Sport with Spark44 and Jaguar Land Rover. Following on from the ‘Pikes Peak,’ ‘Empty Quarter’ and ‘Inferno Downhill’ challenges; the latest of the Driven Challenges series witnessed the New Range Rover Sport become the first vehicle ever to tackle the 999 steps of Tianmen Mountain, China. The film was created by Martin Cox and John Sutcliffe at Spark44 and directed by Sam Brown and Tom Barbor-Might from Carnage.
The campaign went far and wide with over 2million YouTube views in it’s first week and featured in nationals The Times, Daily Mail, The Sun, The Express, Top Gear, GQ as well as front page on the Business section of the Telegraph.
Machine Sound Launch
Bot Inc worked with the fabulous guys at Final Cut Edit to assist with the launch of the brand spanking new sound studios Machine Sound. We provided PR consultancy and kicked off the festive season with a launch party in the facilities with the brilliant act “Famous First Words”.
Madrefoca US Election Launch Party
Mexican Production Company Madrefoca caused a stir in the latter part of last year when director Sarah Clift made a short film about a Mexican boy and a Donald Trump Pinata. To celebrate the success of the film and to launch the production services in the UK, Madrefoca threw a party on the night of the election in Soho and invited industry friends (over 250 attendees) to come and give Trump a good bashing. We charted the pinata’s journey from Mexico City, through customs, a quick operation to repair his legs and then finally to the party. The winner of the bashing pinata received 3 months membership to the venue Lights of Soho.
Hymns for the Hungover/GOLDSTEIN Music/VCCP
The brief was to promote the talents of the fabulous folk at GOLDSTEIN Music with a Christmas twist. Bot Inc teamed them up with a wonderful pair of creatives who had great ‘bottom drawer’ creative ideas. The team re-recorded a choir performing hushed Christmas Carols with a hypnotic voice over to help cure the hangovers. The stunt made the Christmas Cards Top 10 in Campaign.
Evil Election/Independent Magazine
Animation company Evil created vinyl character designs of famous people which proved to be an international success on Twitter. We were approached by the Independent to do a feature on the election back in 2015 (when politics was more jovial). The figures were retweeted thousands of times.
The Evil Magazine Exhibition/Coy Communications
To promote animation company A Large Evil Corporation, friends
Coy Communications photographed and designed a magazine to promote the Evil Brand. The result was an exhibition of equisite prints, a goodie bag of Evil branded peaches, badges and a copy of the magazine. The event was held at Big Buoy post production house and attendance was the largest they had ever had for their event.