John Lewis unleashes the Dragon for Christmas!

It’s the one we’ve all been waiting for… And it means Christmas has finally come! Meet ‘Excitable Edgar’, a Christmas-loving dragon whose fiery disposition stands to ruin the festivities. His best friend Ava never gives up on him though in this heartwarming festive tale. Blink director Dougal Wilson and Final Cut’s Joe Guest make their triumphant return to iconic brand John Lewis and Partners with adamandeveDDB showthemhowmuchyoucare excitableedgar

Read the article below and watch the film in today’s Shots, which also includes previous collaborations between Dougal Wilson and both Joe Guest and Rick Russell for John Lewis Christmas ads. 

https://www.shots.net/news/view/john-lewis-excitable-edgar-is-here-to-light-your-christmas-fire?fbclid=IwAR2JED1yBm_MMQ4BcbUD5fudzBOWV2PAHHTnLLMLE7T0mLF7wmjOLU_iwlM