The APA PR Initiative

“I think we are all in agreement that the production industry wouldn’t have survived without the unfailing support and specialist advice from Steve Davies and his team at the APA. The way they have managed to keep us all going during this time has been nothing short of incredible.”

Reflecting on the last year and hopes for the future, I’ve written an article for Little Black Book about working during the pandemic and partnering with the Advertising Producers Association (APA) on their new PR & Marketing initiative. Enjoy! (and special thank you to Ember Films Ltd and Julia Frost and Richard Guy for your very kind words!)

Sam Bould’s CocaCola Kick Shuffle

Final Cut’s Sam Bould has a colourful new spot for Coca-Cola and is Pick of the Day in David Reviews. Directed by Los Perez with our friends Caviar and Wieden + Kennedy. Music by Tyler, The Creator. Click on the link below to see the full film. #CocaColaKickShuffle